About RevNorth
RevNorth was envisioned and engineered by Elizoebeth Lunsford to solve a problem she lived every day: running a lean real estate investment firm where Sales Management Excellence kept losing to the urgency of renovations, contractors, and business operations. Together with her husband, Elizoebeth has spent the past seven years running a boutique real estate investment firm in Colorado focused on residential and commercial acquisitions. Across $3.5MM in private capital deployed and 400+ properties transacted, they watched the same pattern repeat — calls going unreviewed, training applied unevenly, opportunities lost. Far too often, in the Real Estate niche, Sales Excellence is inconsistent, call reviews are intermittent, pipeline clarity is unavailable or compromised and overhead often grows faster than results. Elizoebeth believes that the onus is on smart technology development to truly leverage lean REI operators. RevNorth is the AI Revenue Intelligence technology she engineered for her REI company to solve these problems — and is now offered to REI operators and industry partners who are committed to lean operations, sales management excellence, and unprecedented pipeline visibility leveraged by High-Fidelity Call Intelligence. Prior to real estate and technology development, Elizoebeth spent her career as a Management Consultant to large privately held corporations and Fortune 100 companies, including Royal Dutch Shell, ExxonMobil, Chevron, Georgia-Pacific, and Koch Industries. She holds an MBA and a B.S.
AI Compliance
We believe that Ethical AI development is paramount. We follow responsible AI principles: human oversight of AI recommendations, clear explanations of how insights are generated, and dedicated attention to ethical use. AI assists your managers; it doesn't replace their judgment. Your call recordings, transcripts, and coaching insights are never used to train AI models. This is contractual, not just a policy choice. Your proprietary sales strategies and client data remains yours. AI transparency: We believe you should always know how AI is being used. RevNorth analyzes your calls to surface coaching insights and revenue opportunities—managers see exactly what the AI flagged and why. Do you align with GDPR and CCPA? Yes. Even though we're US-based and exclusively serve US clients, RevNorth voluntarily aligns with global privacy standards including GDPR and CCPA principles. This means: 1. You control your data, 2. You can delete or export anytime, 3. We don't sell or share your data with third parties. Call Recording Consent: What about call recording consent? Call recording laws vary by state (one-party vs. two-party consent). As a best practice, we highly recommend notifying all call participants that the call is being recorded—regardless of location. RevNorth can help you implement disclosure workflows during onboarding.
How we protect your data
Data protection and security are paramount to RevNorth. The following is a list of protocols we've established to protect your sensitive market and client data. How is my data encrypted? All data is encrypted in transit using TLS 1.2/1.3 with 2,048-bit keys—the same encryption standard used by major banks. Data at rest is protected with AES-256 encryption. Where is my data stored? Your data is hosted on an enterprise-grade cloud infrastructure in US-based data centers with 99.9%+ uptime and built-in redundancy. Is the platform independently audited? Yes. RevNorth's enterprise-grade infrastructure is SOC 2 Type II certified, meaning security, confidentiality, and availability controls are independently verified—not just at a single point in time, but consistently. Is my data kept separate from other clients? Absolutely. Your data is logically isolated using unique identifiers. There's no cross-client access, ever. How long do you keep my data? You control retention. Your data stays as long as you're an active client, and you can delete or export it anytime. What about backups? Automatic daily backups with point-in-time recovery. If something goes wrong, your data is recoverable. What happens if there's a security incident? We monitor for threats continuously. If a breach occurs that affects your data, you will be promptly notified with a remediation plan.
Will RevNorth work with my current systems?
Yes. RevNorth integrates with your existing CRM and phone system. There is no requirement to switch the tools your team already knows and uses daily. Most teams are fully integrated within their first 14 days, working seamlessly alongside the CRM and phone setup they already trust. Need a phone system or CRM that works with RevNorth? We can help. If your current setup doesn't record calls, or you're starting fresh, we'll recommend phone and CRM systems we know work seamlessly with RevNorth. No reseller agenda. Just operator-tested picks from teams already running it.
How does Onboarding work?
You tell us how you work. We build the rest. We map your current technology stack — CRM, phone system, how your acquisition calls get recorded — then handle every technical integration, webhook, and data pipeline ourselves. We get your data ready and hand you a login to live RevNorth dashboards. No engineering. No migration project. No checklist on your desk. White-glove from day one to Go-Live — typically inside 14 days. Before anything goes live, we take the time to understand your sales and coaching goals and where deals have been slipping. That way we can show you how to put RevNorth to work on the gaps that matter most to your team.
Can RevNorth work with my team's custom sales process?
Yes. RevNorth scores every call against 18 revenue-linked sales skills, drawing on proven methodologies such as Sandler, SPIN Selling, NEPQ, and Gap Selling, along with practices from top-performing enterprise, REI acquisitions teams, the founder's seven years of experience in REI sales and compatible with most REI sales trainer methodologies. This framework was built specifically for REI operators and fits the vast majority of acquisitions teams. If your team has a proven sales model tailored to your specific market or property type, RevNorth can build a custom scoring rubric around it. We can use your top-performers' scripts and transcripts to build the scoring model. This rubric customization will take about four weeks to design and deploy to your team. Please contact our team for more information.